Football player Tom Brady has made (in my
opinion) reasonable comments about healthy eating:
New England Patriots quarterback Tom Brady lashed out at
Coca-Cola, calling the soda "poison for kids," while accusing other
food companies of lying to Americans in a recent interview.
"You’ll probably go out and drink Coca-Cola and think,
‘Oh yeah, that’s no problem.’ Why? Because they pay lots of money for
advertisements to think that you should drink Coca-Cola for a living? No, I
totally disagree with that," Brady said in an interview with Boston sports radio station WEEI.
"The fact that they can sell [Coca-Cola] to kids?
That’s poison for kids," he said.
Brady also ripped into Kellogg's Frost Flakes cereal, saying
he couldn't believe that Americans actually think it qualifies as food.
"I think we’ve been lied to by a lot of food companies
over the years, by a lot of beverage companies over the years. But we still do
it. That’s just America," Brady said. "We believe that Frosted Flakes
is a food."
"You keep eating those things and you keep wondering
why we do have just incredible rates of disease in our country," he added.
Of
course the companies in question were not pleased:
Coca-Cola
and Frosted Flakes later hit back at Brady.
"All
of our beverages are safe and can be enjoyed as part of a balanced
lifestyle," Coca-Cola said in a statement reported by Fox Business. "We offer more than 200 low‐ and no‐calorie beverages in the U.S. and
Canada and a wide variety of smaller portion sizes of our regular drinks,” the
spokesperson added. “As a responsible beverage company and marketer, we
prominently provide calorie and sugar information for our beverages so people
can choose what makes sense for them and their families."
No
one questions whether the beverages are “safe” (in the sense that consuming
them constitutes an imminent health danger) but whether they are healthy, and
whether the consumer would be better served drinking something else (like
water) rather than this product. Asking
people to “choose what makes sense for them and their families” seems to me a
bit disingenuous, given that, given the obesity epidemic, people clearly are
not making the right choices, and also given that children can buy and consume
these beverages without necessarily having a fully developed capability to make
an informed choice.
This video is of relevance in understanding the agenda of food companies
and their claims about their commitment to consumer health.
After 125 years of
advertising sugary, calorie-packed beverages and greatly contributing to the
obesity epidemic, many found Coca-Cola’s “willingness” to step forward and play
an important role in the epidemic laughable and ironic.
And
then we read Kellogg’s take on this issue:
Kellogg released a statement saying its cereal "is a
delicious and nutritious breakfast."
"Numerous studies show that a cereal breakfast is
associated with lower BMIs (body mass index) in both children and adults. As a
matter of fact, a serving of Frosted Flakes with skim milk has just 150
calories and delivers valuable nutrients including calcium, B vitamins and
iron," the statement reads.
Breakfast
cereal associated with lower BMIs? Is
this at least partially a function of people eating breakfast, and that eating
breakfast – even one not optimal – is better than not eating breakfast at all
and gorging on doughnuts later in the day?
Further, there are clear differences in types of breakfast cereals.
There’s a difference between, say, Shredded Wheat and Frosted Flakes in their nutritional
profile. And do people really eat the
“single servings” that food companies list on their packaging, or do they
routinely eat several times more per sitting?
And, yes, while these cereals may be fortified with vitamins and
minerals, there are healthier breakfast options that provide these nutrients
without the added sugar.